YouTube Video Marketing Statistics 2020
Youtube is the second largest search engine in the world behind Google.with more than 3 billion video views per day, YouTube's search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined.
1.What is YouTube Marketing?
Youtube Business = Youtuber?
For online and offline Business owners and internet marketers,Youtube Marketing is basically a marketing strategy focused into getting benefit to your business from the massive traffic via your video content present on Youtube.
When it comes to doing business and making sales on Youtube, you might imagine the popular YouTuber. Certainly, there are also many Youtubers who make a lot of hot videos and make a lot of money by advertising revenue associated with video playback. However, a company's Youtube business and marketing is not limited to opening channels for its own products and brands and improving videos. It is possible to consider marketing measures for various purposes such as the use of YouTube advertisements to increase brand recognition of the company, sales promotion of products and services, and attracting customers to the website .
2.Why YouTube Marketing Works?
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Video is huge right now
Video has become an integral part of Internet users' online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for marketers to find consumers. Its reach is global, too; 70 percent of its traffic originates outside of the United States, making it more than a place to find only American customers.
YouTube marketing is important to small businesses because of the potential for your video to go "viral" or get tons of views from a lot of potential customers. A viral video is one that is funny, useful or controversial. It is repeatedly shared on social media sites or by email with thousands of viewers generating a large amount to traffic to your video and your website.
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YouTube Demographics
A study released a few years ago showed 81% of businesses regard YouTube among their most valuable social media platforms, ranking above Twitter at 80% and just behind LinkedIn at 83%.
We also know that mobile video views are increasing across all platforms, but that this is especially true for YouTube—and that users here are willing to stick around a little longer; the average mobile viewing session lasts about 40 minutes on YouTube, which is substantial. So, when creating your content, keep mobile viewers in mind.
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YouTube is great for product discovery
Over 40% of global shoppers surveyed say they have purchased products they discovered on YouTube. 90% of people who ended up being interested in a product or service discovered it through YouTube. So, if you can find an influencer working in your niche, then there is a great chance to help your product or service be discovered.
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3.YouTube Video Marketing Statistics
